Little old ladies knocking on doors account for 45.9% of life insurance sales in Japan. Life insurance also doubles as a savings plan.

For the under-30 group, three years ago 18.9% of life insurance was purchased by spiffy looking young fellows making the rounds to various work places compared to just 1.1% making life insurance purchases online.

Fast forward three years to now.

9.8% of the 30 and under bunch now purchase life insurance online compared to 8.2% from salespeople making the rounds.

I think what the Japan Institute of Life Insurance has discovered in this survey is that they should send their life insurance sales people to various offices to teach the Japanese how to buy life insurance at the online website.

What do you think?