Nissan Sees First Loss in 7 Years

While Mitsubishi is making money after a long stretch of unprofitable years, Nissan Motor Co. saw its first year ending in the red in 7 years.

Nissan's Infiniti, Altima and Z sportscars are not able to keep up with its rivals from Toyota Motor Corp and Honda Motor Co.

Nissan has also been slow to offer its version of a 'symbolic' hybrid vehicle. Though not big sellers, car makers that offer such cars are seen to be more earth friendly.

Profits were down 11%.

Nissan's CEO blames the poor performance on "higher raw material costs and a lack of new models."

Yup…Nissan is not making what car drivers want. No mystery there.

If you build wha they want …they will buy it.

Simple business.

Have you ever driven a Nissan car?