IntroMedic Challenges Olympus with New Capsule Camera

Posted by Bill Belew on December 11th, 2007 in Japanese Products | Comments Off

Japan's Olympus camera and optics company is the current market leader in capsule cameras with a 70% share that is said to be worth $1.34 billion.

The Korea Institute of Science and Technology (KIST) has a capsule-type endoscope that they sold to IntroMedic which has already received approval in some European countries:

1. Portugal,

2. Sweden

3. the Czech Republic, and

4. is wanted by buyers from some 20 other countries

The USFDA is also expected to approve it next year.

These tiny cameras are used:

1. to look inside the human body

2. diagnose diseas

3. spot hemorrhages

4. spot tumors

Besides Japan, Israeli, Chinese and American makers will be challenged by KIST.

The market is estimated to be $100 million this year and is said to be growing by more than 30% each year.

KIST's device is better says its makers because it sends data from the capsule to a receiving device that is worn by the patient.

This means it has a longer battery life and a smaller size than its competitors.

The camera can take three frames per second at a resolution of 102, 400 pixels for 11 hours.

Do you think Korea can challenge Japan in this area?

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