CoolBiz Campaign Tokyo
I have a friend in Japan who had never been skiing in her life. Before she went the first time, she spent about $2000 on gear, clothes and such. And, she had never been before.
"I have to look the part" was the gist of what she was thinking.
The Japanese will look the part in their workplace. And if someone doesn't tell them to cool it, well they'll overheat the workplace. And that can't be good for the environment either.
Japan's Environment Minister participated in a fashion show at Tokyo's Midtown with the emphasis – it's okay to take your tie off. But keep those coats on no matter what, dang it!
I love Japan.

