Brewery Buys Stake in World’s Largest Beer Market

The Kirin Brewery Co. bought a 25% stake in a the Hangzhou Qiandaohu Beer Co. and plans to begin supplying the major market of Shanghai by as early as May.

Kirin spent 4.63 billion yen to fortify its output and sales in the world's largest beer market. China, for that matter is pretty much the world's largest consumer of everything. Why not beer, too?

Kirin already has breweries in Laoning in the north and Guangdong in the south.

Kirin had to make the move after the Lion Nathan brewery that had been making its Kirin beers pulled out of the market.

So, why does beer go through the body so quickly?

It doesn't need time to change color before it goes out…same, in China, I suppose.