Now on to how promoting others can increase your traffic. Let's go back to the example of Ken YN from WhatJapanThinks.com. He had around twenty nominees for his Japan Blog of the Year Contest and he linked to each one. Those sites saw the link, found out about the competition, and then mentioned the competition on their sites with links back to Ken (traffic). Both sides benefited.

Besides the benefit of extra traffic, Ken's blog is now, in my mind (and probably others), THE home of the annual Japan Blog of the Year Contest. That gives WhatJapanThinks a golden reputation among J-blogs. And it deserves one for starting such a great community event.

Can you do something like that?