#23 The Japan-related Web. Part 3: Why it Matters

In keeping with the theme that you webmasters should be selfish, let's talk about what you want. What does every J-blogger/webmaster want more than anything in the world? Money?

Probably. A trip to Tokyo Disney? Sure, if you're buying. No. I'm talking about traffic (and readership). You know you want it, you dream about it, but you are not quite sure of the best way to get it.

Many of you have probably tried the "content is king/if I build it they will come" method.

You set up your popsicle stand in the desert and waited for people to find you. Any highly trafficked site can tell you that alone does not work. Hustling does.

I can think of five means of hustling. Here they are:

1. commenting

2. Joint projects

3. assisting others

4. promoting others and

5. contributing

to projects

Sound familiar? We will be looking at how each of these builds traffic.