Honda Thinks to Debut Acura w/ Clean Diesel Engine

Honda Motor Co. is thinking it will equip some models of its luxury car Acura line with low-emission diesel engines as early as 2010 in Japan.

Honda will try to attract the wealthy, environment-conscious customer. Isn't that an oxymoron?

Some of Honda's cars will be equipped with the clean engine in both Japan and the United States the year after next.

In another bid to bolster its presence in the luxury car market, Honda will market an updated version of its high-end Acura

NSX sports car.

Question – can a car be eco-friendly, high-end, luxury, and a sports car at the same time?

Honda thinks it can.