Nissan Introduces Pino to Appeal to Cute Niche

Posted by Bill on November 1st, 2008 in asia | Comments Off

Nissan’s Pino is just 11 feet (3.4 meters) long, has star stamped upholstery, a hook for a handbag and a choice of milk tea beige or pink exterior.

It’s cute! And the target is young girls.

Nissan also introduced a merchandise line – pink bear-shaped cushions, seat covers with hearts, CD cases with fat red lips and the kicker…a colorful cover for a tissue box.

The Pino is made by Suzuki but, under an agreement with Suzuki, is packaged differently by Nissan….fancier seat fabric, distinct front design, snowflake hubcaps…cute, cute, cute…yuck!pino.jpg

But then, I am not the target buyer….20 year old women in Japan.

The Pino starts at $8,600 compared to the Suzuki Alto which starts at $6,500.

Successful? Nissan had 5,500 orders for the Pino in its first month of sales, more than double the target of 2,500 a month.

Hmmm…would you buy a Pink car that you could put in your pocket instead of in the garage?


 

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