Blue’s Clues Courts Hello Kitty – Paris Hilton, Mariah Carey, Briteny Spears to tag along?
Nickelodeon & Viacom Consumer Product’s Blue is courting Sanrio Company’s Hello Kitty.
Sanrio director of and general manager said, “We are well poised to establish Blue as one of the most beloved characters in Japan.”
That is music to Blue’s big floppy ears and to his creator’s ears as well.![]()
Hello Kitty was created by Sanrio in 1974 and adorns everything from diamond jewelry to t-shirts, from little girls to big little girs – Britney Spears, Paris Hilton and Mariah Carey.
Blue’s Clues has ranked among the top five preschool commercial TV series in the US for the past 10 years and has generated $3.6 billion in retail sales as well as sold 35 million books.
Blue might have a chance with Hello Kitty, too. Blue has big ears – all the better to hear what Hello Kitty has to say.
But…Hello Kitty has no mouth so Blue can enjoy peace and quiet.
Sounds like a match made in cartoon commercial heaven.
What do you think?
