Honda is planning a serious offense on the Chinese mainland.
Two main goals -
1. Increasing the number of dealerships to 700 by the end of the year.
2. 650,000 rolled out - up 20%
Honda presently has 560 dealerships.
Guangzhow Honda Automobile Co, Dongfeng Honda Automobile Co, and the dealers selling its Acura luxury brand.
On Y10 billion (Japanese) investment, Dongfeng will double production capacity of its Civic subcompact and CR-V SUV.
Sales goals are 490,000 units in China only this year.
China's automobile market grew 18% in 2007 making it the second largest market. The U.S. is number one.
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