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5 Bold Steps for Toyota

by BBelew57 on April 15th, 2008

It took Toyota 28 years to acquire a controlling interest in Daihatsu.

With the way things are changing in the global car industry, Toyota no longer seems inclined to wait a generation to take such steps.

1. Toyota bought into Fuji Heavy Industries Ltd in 2005, taking shares away from General Motors. Toyota immediately installed a cutting-edge manufacturing line. Toyota's prez, "If they copy our technology, we will just have to develop something even more superior."  As a result, Toyota raised its stake in Fuji Heavy.

2. Toyota boosted its stake in Panasonic EV Energy Co to 60% taking control of the battery manufacturer from its previous leading shareholder, Matsushita Electric.  Two new manufacturing facilities are now online, one making lithium-ion batteries.

3. Toyota will release Toyota-brand vehicles in South Korea. The company's Lexus will compete and win against U.S. and European luxury cars.

4. A Toyota supplier of auto bodies has been spreading good will by training some 25,000 engineers from the Samsung group and other South Korean companies.

5. Toyota has plans for a second factory in Russia. Toyota is committed to growing markets.

Toyota can lead, too.

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POSTED IN: Toyota Motors