Ford Motor Co. has stolen one of Toyota Motor Corp's top sales and marketing stars.
Jim Farley is one of the architects of Toyota's successful foray into America's youth market - the Scion.
Ford is desperate to reverse the trend of losing its market share to Japanese carmakers and the company thinks the 45-year old steal from Toyota will help out.
In the first nine months of this year, Ford sales are down - 1.98 million units to 2.29 million last year.
Ford made a profit but only because of cost reductions.
Ford spends $2 billion each year on advertising.
Ford....GM....Chrysler....have each scarfed a Toyota exec now...as if taking something from Toyota will make the difference.
It does make a difference - build a car that is top quality, economical and priced right, and America will buy it.
That's the answer.
What do you think?
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