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Market Share: Top 5 Frozen Food Companies in Japan

by BBelew57 on September 28th, 2007

The Japanese population may be shrinking, but the people are eating more…frozen food that is.

Frozen foods, including imports, that were shipped in Japan rose 2.2% to 928.6 billion yen ($8 billionish).

Each Japanese person consumed on average 21.1 kg of (45lbs) of frozen foods…up 2.9%.

Japanese eat noodles, croquettes, fried fish (frozen?) and  so on.

Third ranked Nichiro helped thaw the lead of the two companies in front of it in terms of market share by introducing products that can be put out in the morning, thawed out by lunch time and ready to eat without cooking.

The top five frozen food providers:

Frozen Food
Rank Company Share Point
Change
1  Katokichi 19.6  -1.2 
2  Nichirei 19.2  -0.9 
3  Nichiro 14.1  1.8 
4  Ajinomoto Frozen Foods 11.8  0.1 
5  Nippon Suisan Kaisha 7.5  0.1 
Total domestic shipments: 928.5 billion yen (up 2.2%)
Source: Nikkei estimates
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POSTED IN: Doing Business in Japan

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