TPG will buy up 7 billion yen worth of bonds giving the company a 14.07% share, making it the #2 shareholder for Tomy.
Tomy wants to take adavantage of TPG's global network (or does TPG want to take advantage of Tomy?) to put more of its famous toys, especially the Licca-chan Doll and friends, on the international market.
Tomy wants to be number one and TPG holds investments in over 50 companies, worth more than 3.6 trillion yen.
Yup...a popular toy and a friend with very very deep pockets make for a chance at world-wide dominance.
Licca has had her breakfast at Mister Donuts and she's going after Barbie.
Do you think Licca-chan has what it takes to knock Barbie out of the top spot in the world?
